When prebiotic beverage brand Recoup found their bottles weren’t communicating the flavor or function of their ginger-powered drink inside accurately, we stepped in to help.

Mudge worked with Recoup on a full-scale rebrand to revitalize their packaging with messaging that clearly spelled out the ingredients and experience of a prebiotic beverage.

Recoup found their bottle design wasn’t making the functional benefits obvious in the copy or design. It was important to tell the story of the flavor and function in an obvious, but still interesting way.

Swapping the problematic plastic bottles for the more classic (and more recyclable) aluminum cans was an obvious answer, but didn’t necessarily solve the problem of successfully conveying the benefits, experience, or ingredients.

We established a unifying color palette for better brand blocking and shelf-cohesion, and commissioned bespoke illustrations to extend across all touchpoints. Sandwiching the logo on every can, the words “Prebiotic Sparkling Beverage with Electrolytes” and “Gut Healthy Hydration” delineate the functional insides, while juicy fruit graphics tell the full flavor story.

After perfecting the brand color palette, we refreshed the logo to give Recoup a more ownable look, incorporating their fresh new regenerative certified logo on the can.