Mudge is a comprehensive food & beverage branding agency. We partner with CPG
entrepreneurs and intrapreneurs who want to break new ground with a distinctive brand that intuitively
connects with their perfect customer.
Kelly Mudge Criswell–a leading expert in food & beverage branding–brings 20+
years of experience and the spirit of innovation to every partnership.
A frequent speaker at CPG industry events such as BevNet Live, NOSH, and Natural Products Expo, Kelly
has served as a judge at BevNet’s New Beverage Showdown and a mentor at Expo West’s Pitch Slam
competition. She’s been an advisor and mentor to emerging CPG brands, packaging designers, and
creative directors alike.
When she’s not obsessively taking photos of grocery store displays, you can find her painting or
hiking the hills of LA with her family. If you catch her in October–any day in October–she will be