About

Mudge is a comprehensive food & beverage branding agency. We partner with CPG entrepreneurs and intrapreneurs who want to break new ground with a distinctive brand that intuitively connects with their perfect customer.

Kelly Mudge Criswell–a leading expert in food & beverage branding–brings 20+ years of experience and the spirit of innovation to every partnership.

A frequent speaker at CPG industry events such as BevNet Live, NOSH, and Natural Products Expo, Kelly has served as a judge at BevNet’s New Beverage Showdown and a mentor at Expo West’s Pitch Slam competition. She’s been an advisor and mentor to emerging CPG brands, packaging designers, and creative directors alike.

When she’s not obsessively taking photos of grocery store displays, you can find her painting or hiking the hills of LA with her family. If you catch her in October–any day in October–she will be in costume.

What to expect working with Mudge:

30% Creative Alchemy + 30% Brand Strategy + 30% Food & Beverage Insights + 5% Mom Jokes + 5% Halloween Costumes

Our Ethos

Big ideas, every time.

Every first round of creative will include a category- disrupting idea. No boring solutions. We guarantee it.

We tell the truth.

We have a point-of-view and we’re not afraid to use it. Let’s explore new angles and perspectives. Let’s thoughtfully and strategically shatter conventions.

We listen.

Ever work with a partner who is just waiting for their turn to talk? That’s not us. We’re invested in your success, and nobody knows your business better than you do.

We discover, visualize and amplify.

This is our jam: discovering the authentic heart & soul of your brand, and communicating that with visuals that are truly unique.

Solutions for the small but mighty.

We love our big brand partners. But nothing is better than passionate founders killing it in the marketplace. So we’ve built customized solutions for even the smallest startup.

Mudge with SpecialGuest:

We have a powerful sibling company called SpecialGuest.co. Mudge plugs in seamlessly with SpecialGuest for creative strategy and development of video, experiential and interactive campaigns.