A recent study in the 2023 CRN Consumer Survey on Dietary Supplements confirmed the importance of daily dietary supplements in the lives of most Americans, “with 74 percent of U.S. adults taking dietary supplements, and 55 percent qualifying as ‘regular users.’” The market is flooded with pills, and people are *literally* eating them up. Factor in a long history of fraudulent claims and fake ingredients, creating a supplement customers can trust is how a brand climbs to the top of the proverbial pill pile.

ProHealth produces high-quality longevity supplements that stand out amongst the masses with a quality-first approach to every bottle. Committed to transparency and the highest standards, ProHealth asked us to revamp its look to communicate their value proposition and resonate with a more modern consumer while preserving its key values. In turn, we built an elevated brand that consumers can trust enough to take every day.

Geared towards an active, health-conscious crowd over 40, ProHealth prioritizes product testing, ingredient sourcing, formulation, and manufacturing before all else for a bespoke longevity solution consumers can trust.

In 2022, the global longevity and anti-aging brain supplement market size reached nearly 800 million in sales – a number projected to keep growing until 2030. Showcasing the legitimacy of ProHealth’s supplements against their competition took shape with a disruptive package design overhaul and a messaging campaign featuring real people.

No supermodels, no fitness “gurus,” no weird influencers pretending to eat for clout – just normal humans enjoying living life.

Now, more than ever, consumers are equipped with the knowledge to seek the resources they need for a longer, happier, healthier life. ProHealth knows the answer isn’t inside some sub-zero hyperbolic chamber, but instead a result of the vitamins and nutrients needed to reach our best.

This rebrand caters to consumers who embrace aging with open arms and are determined to live life to the fullest.

ProHealth’s supplements took shape with a disruptive package design overhaul and a fun, down to earth messaging campaign. Our strategy centered around spotlighting how real people celebrate life. To the ProHealth audience, wellness is an extended universe of heartfelt conversations, emotions, and experiences with their friends, family and community. As we get older, and grow into our best selves, the recipe for happiness becomes more and more clear. ProHealth celebrates the best you that’s inside of you… where it’s always been.

We brought an elevated, premium look to the packaging to communicate quality and efficacy while bright, energetic bands of color emphasizes the energy and vitality the consumers get when taking this product.

By capturing real people on camera, we broke ProHealth out of its box with a premium but realistic makeover that infuses life into a brand that celebrates living life to the fullest.