Disruptive food and beverage brands are not built by boring agencies with generic processes.
mudge
Our Approach

We are your strategic branding partner:
identifying opportunities, creating
meaningful brand stories, and delivering
disruptive brands into the world.

From Fortune 500 companies to innovative start ups, we partner with brands at all stages of their journeys.

Our specialized process–honed and perfected for the past 7 years–is straightforward and effective. We offer curated programs or a more flexible approach depending on the needs of the brand. But every engagement is built with our core process in mind: Discover, Visualize, and Amplify.

Core Services
Our award-winning brand strategy and creative process is built on over 20 years of experience with CPG food & beverage brands. It yields formidable brands that connect with consumers and thrive.
Brand Strategy
Research & Insights / Brand Positioning / Strategy Workshops / Brand Stories / Messaging Strategy / Naming / Creative Campaign Development / Innovation
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Brand Design
Identity Design / Packaging Design & Production / Brand Activation (Shopper Marketing, In-Store POS, Marketing Collateral, Digital, Social) / Photography / Video & Motion
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mudge
mudge
“In a world full of hit-or-miss agencies, Mudge is a breath of fresh air.” — Ryan Armistead, founder Happy Moose
mudge
Breakthrough creative is built on the foundation of deep insight, category expertise and thoughtful strategy. Our spotlight is on how your brand will perform in the market, and all of our creative decisions are in service to your brand’s success. And yes, we design logos. And packaging. And everything else your brand needs to crush it out there.
Special Packages
Branding & Packaging
Our start-to-finish 360 process establishes your brand strategy & positioning, brand visual design, packaging design and brand guidelines. This package is built on our tried-and-true process, but always customized for your brand’s unique needs.
Emerging Brand Accelerator
Our 3-week accelerator is designed to help emerging food & beverage CPG brands launch with best-in-class branding and packaging design.
Innovation Accelerator
Our 4-week accelerator is designed for established Food & Beverage CPG brands who want to quickly innovate for testing and launch.
Brand Activation Subscription
Need ongoing creative development and execution of in-store, digital, social, or shopper marketing campaigns and assets? It will feel like you have your own in-house creative department with our Brand Activation Subscription.

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