HELADOS MEXICO
Celebrating innovation from a beloved brand.

Y’know, working with a brand that predates 95% of the Euphoria cast brings a unique set of challenges we were primed to tackle when Helados Mexico asked us to create a sub-brand for their new Churro Cookie Sandwiches.

For the diehard fans who’ve followed Helados Mexico since their pushcart days of the early 90s, preserving this beloved brand’s DNA took precedence when crafting the story behind this delicious addition to the Helados fam.

And it turns out… we all scream for innovation.

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Challenge

We knew this packaging had to convey excitement, nostalgia, and Capital F fun while still preserving brand recognizability.

We shifted our gaze to appeal directly to the gurgling tummies roaming supermarkets searching for snacks with the promise of natural ingredients and an authentic Latin recipe.

Insights & Strategy

Instead of being locked down by the established brand layout, we knew we had to infuse joyful energy, playful typography, and a robust photo shoot so these Churro Cookie Sandwiches could shine.

Solution

We created a playful, authentic sub-brand through intelligent on-pack communication, delicious product photography, and lifestyle images to support the launch.

The packaging seamlessly fits in with the rest of the brand portfolio and still holds its own on the shelf to communicate the novelty and newness of the product.

We captured Helado lovers’ joyful reactions to these authentic Latin treats through energetic photography and engaging videos.

Results

Our team’s role: Brand identity, packaging design, product and lifestyle photography and video, digital and POS.

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