Mudge was tasked with the delightful challenge of creating packaging that felt authentic to both brands while prominently displaying the sweet flavors of Mexico.

While designing the packaging for this extra sweet collab, we uncovered an opportunity for innovation by visually conveying how Jarritos’ classic flavors inspired these legendary paletas.

Bringing together two beloved Mexican brands in sweet, fruity synergy, we worked with La Michoacana and Jarritos to help position a sweet new line of paletas as the ultimate crossover treat.

Granting both Jarritos and La Michoacana equity on the box without overcrowding or muddying the message would allow fans of both brands to flock to these sweet iced treats.

With a background as rich and colorful as its soda, Jarritos’ more-than-70-year history complimented La Michoacana’s story in ways both brands may not have realized before this partnership came to fruition.

The crossover proved to be a natural fit, speaking to those who’d grown up with Jarritos in the fridge and classic La Michoacana paletas in the freezer.

Three delicious refresco-inspired flavors: Tamarindo, Mandarina, and Piña.

Prominently placing the Jarritos bottle to intuitively describe the flavor did double-duty by summing up the sweet relationship between both brands.